O2 revealed they are expecting 4G and 5G “surge in mobile data [broadband] traffic along major UK motorways on this public holiday77% of survey respondents saying they will rely on mobile devices to entertain passengers. More than a third of cars on the road will also have more than 3 mobile devices at all times.
According to RAC, around 18 million trips were made by car during the August 2020 bank holiday weekend. Meanwhile, the O2 survey, conducted by Portland Poll (few details on their methodology were included in the press release), found that Britons plan to spend more than 10 hours (on average) on motorways so the summer – in part because of the COVID-19[female[feminine situation.
The “the most popular“The data-intensive activities that O2 expects to support will be”solo drivers, groups of friends and families»Streaming movies en route to vacation hot spots (25%), streaming music (62%), using GPS apps (30%), going to social media (30%) and sending emails (19%). Personally, we rather hope that solo drivers don’t do most of this while actually driving!
O2 added that they had seen record levels of data over the past 12 months – with nearly 90% more data carried this year compared to the pre-pandemic average 2 years ago (a good chunk of this data will come from natural growth). O2 also saw new peaks at 3 p.m. each day as a youngster TIC Tac users log in after school. Finally, two-thirds of Britons believe that a strong signal and data speeds improve summer travel.
Omar Calvo, Director of Radio Network Engineering at O2, said:
“As a champion of coverage and reliability, O2 is committed to providing our customers with reliable connectivity across the UK, wherever they are. This is why we were delighted to be recognized by GWS for our work to improve the 4G signal on major UK motorways to maintain coverage.
We’re investing more than ever in our network and appreciate that customers rely on mobile devices for entertainment – and peace of mind – on long road trips. “
It should be noted that other operators have also invested in upgrading their infrastructure (mast sites etc.) along major UK road networks, with EE now claiming to cover over 94% of all UK roads (here). Modern cars also benefit from the additional data connectivity as it can help reflect live traffic jams and other events.