Tina Salt this week launched unisex kids’s clothes model Mai – which stands for Making Animals Essential – a 12 months after she was fired from her function as lead purchaser at girls’s clothes model Roman Originals. Salt beforehand labored as a senior purchaser at River Island, M & Co and Cath Kidston.
The vary contains rompers, t-shirts, sweatshirts, leggings and clothes in natural pink, grey and cream materials. Every merchandise options hand drawn prints of Amur leopards, Asian elephants, and bumblebees.
The merchandise can be found from new child to eight years outdated on the model’s web site. Retail costs vary from £ 22 for a bodysuit to £ 35 for a gown.
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Mai says she is dedicated to making sure that her merchandise are each moral and sustainable. From working solely with World Natural Textile Normal (GOTS) licensed suppliers to using plastic-free packaging.
The model can be dedicated to serving to local weather change group WeForest restore broken ecosystems by rising new timber, whereas 5% of the proceeds go to Fauna & Flora Worldwide to assist endangered species.